Shandong University

Program overview

This program will ensure that students become professionals in the field of tourism management. The first and second years are almost entirely devoted to expanding one’s knowledge of the field. The third year the courses are mainly focused on applied science and gaining in-depth knowledge of tourism management. In the final year the focus will lay with the dissertation. The topic for the dissertation is chosen and the associated research plan is written. After the dissertation is approved and subsequently defended the student will be awarded the title of bachelor of management.

Aim of the program

To educate the next generation of tourism management professionals that due to an excellent foundation will have a competitive edge in the tourism management field. Through a solid academic basis and a hands-on approach, the student will graduate and hold the Bachelor’s degree enabling him or her to work in the tourism administrative departments, tourism enterprises (travel agencies, hotels, tourist attractions, tourism e- commerce), exhibition enterprises engaging in tourism enterprise operation and management, exhibition planning and management, tourism product planning, tourism soliciting consultation, tourism product sales, etc.